Franciacorta is the name of a territory of gently sloping hills that cluster around the Lake of Iseo.
This natural amphitheatre was carved by glaciers during the Ice Age (the Secondary and Tertiary geological eras), the work of a vast body of moving ice from Valcamonica.

Franciacorta: a captivating name for a beautiful land which the historian Gabriele Rosa described as a “wave of hills that gradually give way to the slopes of the outer reaches of the Rhaetian Alps.
The meaning of the name remains unknown despite careful, documented research into its history.

From the morphological and geological point of view, the land is extremely uniform.

It is a hilly zone, lying between the Lake of Iseo and the Po Plain, and so the climate falls within the viticulture classification of ‘insubric mesoclimate’, typical of the lakes region.

The cultivation systems, adopted in these vineyards since the beginning of the eighties, are low, Guyot espalier and cordon trained spur-pruned, with a planting density of 5,000 stumps per hectare.

The vines cultivated to produce the Franciacorta DOCG are Chardonnay, Pinot Bianco and Pinot Nero; the total surface covered by vines devoted to Franciacorta DOCG is around 2700 hectares.

On July 21st, 1967, Franciacorta was acknowledged as a premier, quality wine, obtaining the designation of protected origin (DOC), among the leading 11 Italian wines; from September 1st, 1995, it was recognised as Franciacorta DOCG, whose rules forbid the use of the word ‘sparkling’ and the method of production in the name: the type, method and terroir is denoted solely by the term “Franciacorta.”

The praise of beauty, the passion for the territory, the pride for the Italian lifestyle: these are some of the values on which the message of the new campaign of Franciacorta is based: Very Italian, Very Franciacorta, signed for the occasion by the famous Italian photographer Marco Craig. In the backstage video, the story of the shooting.
Consortium website

Video: F for Franciacorta. Una terra, un vino: il film – Trailer


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